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Character Equity

Which characters command a price premium, and why — built from search mindshare, grading volume and sales velocity. A model input, not a price.

TOP 25 BY PREMIUM · 632 RANKEDBar length = the signal, 0–100
Charizard
30 cards
#1
10.0of 10
Trends
100
Grading
98
Velocity
95
Gengar
6 cards
#2
10.0of 10
Trends
99
Grading
96
Velocity
100
Umbreon
13 cards
#3
10.0of 10
Trends
99
Grading
90
Velocity
98
Mewtwo
17 cards
#4
10.0of 10
Trends
99
Grading
95
Velocity
96
Pikachu
22 cards
#5
10.0of 10
Trends
100
Grading
98
Velocity
96
Mew
16 cards
#6
10.0of 10
Trends
99
Grading
92
Velocity
93
Giratina
7 cards
#7
9.9of 10
Trends
94
Grading
87
Velocity
87
Magikarp
1 card
#8
9.9of 10
Trends
95
Grading
89
Velocity
100
Dragonite
14 cards
#9
9.9of 10
Trends
99
Grading
85
Velocity
89
Rayquaza
14 cards
#10
9.9of 10
Trends
98
Grading
87
Velocity
94
Zekrom
6 cards
#11
9.9of 10
Trends
93
Grading
90
Velocity
99
Squirtle
2 cards
#12
9.9of 10
Trends
97
Grading
100
Velocity
99
Lucario
10 cards
#13
9.9of 10
Trends
99
Grading
78
Velocity
100
Greninja
10 cards
#14
9.9of 10
Trends
98
Grading
74
Velocity
97
Eevee
5 cards
#15
9.9of 10
Trends
100
Grading
89
Velocity
96
Gardevoir
18 cards
#16
9.9of 10
Trends
97
Grading
90
Velocity
87
Groudon
3 cards
#17
9.9of 10
Trends
95
Grading
93
Velocity
100
Bulbasaur
3 cards
#18
9.8of 10
Trends
97
Grading
99
Velocity
97
Charmander
3 cards
#19
9.8of 10
Trends
98
Grading
99
Velocity
98
Arceus
7 cards
#20
9.8of 10
Trends
100
Grading
88
Velocity
87
Venusaur
7 cards
#21
9.8of 10
Trends
96
Grading
98
Velocity
99
Espeon
10 cards
#22
9.8of 10
Trends
97
Grading
79
Velocity
94
Reshiram
12 cards
#23
9.8of 10
Trends
93
Grading
81
Velocity
81
Zapdos
3 cards
#24
9.8of 10
Trends
95
Grading
99
Velocity
98
Lugia
10 cards
#25
9.8of 10
Trends
97
Grading
94
Velocity
90
607 more characters ranked PREMIUM

See the full character demand index

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How this works

01 · WHAT IT MEASURES

A character-demand multiplier the model uses: how much collectors pay for a character beyond what its rarity alone would justify. Scored 1–10.

02 · THE THREE SIGNALS

Search mindshare (Google Trends), grading volume (how often collectors pay to slab it) and sales velocity. Each is normalised across the index before they are combined.

03 · WHAT IT IS NOT

Not a price and not a forecast. A high score says a character carries a premium today; it says nothing about where that premium goes next.

UPDATED 2026-09-13 · 632 CHARACTERS RANKED · A MODEL INPUT, NOT A PRICE